10 Things Every Rolex Owner Should Know


If you’re the proud owner of a Rolex watch, you’re well aware of how important a decision it was investing in one. Not to forget the hours of meticulous research that went into investing in it considering the numerous other stellar options available in the market. But now that you’ve taken a step towards this coveted club, let’s take a look at what makes Rolex watches so special?  

Precision, high-quality, prestige, and luxury are just some of the words that come to mind when you think of Rolex watches. It’s been more than a hundred years since the launch of Rolex and even today the brand is powering through. Collected by watch aficionados, demanded by celebrities, hoarded by politicians, coveted by businessmen, and highly anticipated by the rest, this ultra-Swiss watch brand has a lot more to offer than just envy. Just to touch the surface, it has been responsible for some major achievements in horology. Keeping this and more in mind, watch enthusiasts around the world want to be associated with this luxury brand and for those who are, let’s get you better acquainted with this prized possession.

Attention to Detail

Although Hans Wildorf originally founded the company in London in 1905, Rolex decided to move its headquarters to Geneva in 1919 due to cost issues. But clearly that isn’t a problem anymore. From conception to design and manufacturing to testing, every part, every element, and every assembly of each timepiece has been carried out with detailed attention. Nobody said it was going to be easy but then easy doesn’t get you perfection, does it? Even when it comes to reputable watch specialists customizing Rolex watches, an amalgamation of highly-trained employees and thoughtful meticulousness are responsible for sourcing raw materials, setting the gems, and even polishing the finished pieces. It’s no wonder then that each unique piece looks and feels perfect. 

Long-Lasting Material

Most steel watches are made from a stainless material that goes by the name 316L, including Rolex watches, up until 2003 that is. Today, the approximately 2,000 watches made every day are composed of 904L steel, a type of steel that no other watch company uses. That’s the kind of exclusivity the brand offers and this, even before you begin choosing the color of the dial or the material of your strap. Now if you are wondering why doesn’t the rest of the industry jump on the 904L train, that is because it is significantly more expensive and definitely more complicated to manufacture. 

Taking Their Sweet Time

Did you know that the 2,000 Rolex watches that are produced every day have each been in production for about a year? Take into account the fact that each watch has hundreds of little components and all of them are made from scratch. Once that part of the process is completed, only then do they move forward to be hand-assembled.  

Everything Happens In-house

It may come as a surprise that Rolex not only has its own Internal Research Department but comes well-equipped with professional science labs as well. While they conduct the generic surveys of the watches that are trending and carry out the required testing of possible new components, these labs also research more effective and efficient manufacturing techniques. So you can derive comfort in knowing that your Rolex watch has had its components procured and thoroughly tested by specialists in high-tech labs and have been chosen after careful evaluations.  

A Gem of A Watch

Unlike most watches, luxury timepieces like the Rolex can also be customized to your liking to create something unique. Customizing your Rolex could range from alternating between metal and leather straps, replacing the dial for a subtle or dramatic transformation, and selecting a different color or finish. However, some people like their custom Rolex watch bedazzled. There are plenty of ways to add some extra bling to your Rolex. You can go subtle with diamond hour markers or if you’d like something extra, opt for a diamond or gem-set bezel. The “Rainbow” style bezel set with multi-colored gems are particularly trendy at the moment thanks to Rolex’s coveted Rainbow Daytona watches. 

A Human Touch

In this day and age of technology, Rolex watch hands are still being set by hand. That is not to say that machines are not used in the process to build their watches but let’s be sure to take into account that, at the end of the day, these machines are human-operated. A large team of watchmakers work on every single movement and then conduct and re-test to ensure the highest level of accuracy. 

Bring On The Pressure

Watches become that much more practical once you calculate their resistance against water. And a Rolex is never far behind in testing this aspect either. Watches are submerged in air pressure tanks and are considered faulty if there is even the slightest change in pressure. Dive watches are made to go through even more extensive measures in order to test their water resistance. 

Go For Gold

Rolex makes its own gold. It has an in-house foundry complete with large kilns under hot flames that are used to melt and mix the metals. This way they are not only able to control the production and machining of the gold but also ensure that the highest measures of quality and look are met. Add to it a little sprinkle of diamonds and this custom luxury watch will be winning more than just a few hearts. 

Secure Premises

With their own gemological department, an in-house foundry, and state-of-the-art science labs, it is no wonder then that Rolex is more secure than an intelligence agency. Because they have some valuable and exquisite completed timepieces at any given time, an on-site bank vault, meticulous iris scanners, and heavily armored trucks are business as usual at the factory.  

A Practical Partnership


Many watch owners are picky about their timepieces being made by hand rather than by a machine. For those who own a Rolex, you’d be thrilled to know that your watch is the result of a beautiful relationship between man and bot. A human’s eye for detail is used where necessary and a machine’s touch is requested when needed. A watchmaker sets the components of a Rolex but a robot delivers the required parts. While the watch is given a cursory polish by a machine, it is a human who is responsible for the hand-finishing and final polishing process.

Now you know why a Rolex is unlike any other watch. The amount of work, detail, and input that is corroborated into each and every timepiece seems unreal and yet has proven to be tangible repeatedly for the last 115 years. While all this care and precision is doled out for all Rolex watches, an entirely separate chapter of thought, research, and attention to detail is added for good measure.  

To know more about how you can customize your Rolex watch, get in touch with us at

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