If you’re a true lover of luxury watches, you can’t miss the Rolex brand. Nowadays, the hottest trend of luxury watches is Diamond Rolex. Even though you are knowledgeable about Rolex as a reputational brand, there are some aspects of its history that are overlooked. These are five facts you don’t know about Rolex.
- Rolex’s Oyster case: The first waterproof case for a wristwatch
The first-ever waterproof case for a wristwatch was Rolex’s Oyster case, and it is a very eye-catching edition of the Rolex. The history of this runs back to the year 1926. It’s special because of its unique system of screwing the bezel inside, case back and winding the crown on it. This was a very well-finished and uncommon blend of characteristics.
Mercedes Gleitze, a young English swimmer, swam across the English Channel in November 1927 wearing a Rolex Oyster. Despite being exposed to harsh sea conditions for nearly 10 hours, the watch stayed in great working order, surprising critics. Rolex advertised the story in a full-page newspaper ad, which many consider the first use of the "testimony method" in sales and marketing.
- Rolex wasn’t Rolex.
Nowadays, the Rolex brand is one of the leading watch brands in the universe. But in the initial stage (1905), the brand was named Wilsdorf and Davis. The name was derived from the names of the founders, Hans Wilsdorf and Alfred Davis. However, later on (1908), it was registered as Rolex. The company became Rolex watch Co.Ltd. in 1915.
Often, people refer to Rolex as a Swiss brand. This is because the first version of the Rolex brand, Wilsdorf and Davis, was formed in Landon. However, after world war II, in 1919, the company shifted to Geneva, Switzerland.
- Paul Newman’s Rolex, the most expensive wristwatch ever sold at auction
The Daytona Rolex, which is also pronounced as Paul Newman’s Rolex, was one of the brand's best models. At the Phillips auction, this was sold for an incredible amount of $17.8 billion just after 12 minutes of bidding. This was recorded as the most expensive wristwatch to ever sell at auction.
- Rolex Deepsea dived to the Mariana Trench.
In the deep-sea challenge in 2012, film director James Cameron placed his robotic arm with a Rolex customized watch. Even in a deep trench of 10,908 meters, the brand remained reputational. After all, the watch never exhausted any indifferent issues. Because of this experiment, customers paid more attention to the brand since it was just a novel production.
- It takes nearly a year to make a Rolex watch.
The Rolex foundry makes billions of wristwatches as their products because of unstoppable demand. But surprisingly, it takes a year to complete a one-single wristwatch. They have not fast-tracked their manufacturing duration yet because they deeply consider the quality. That is the golden rule which keeps the brand on top of luxury.
The Rolex brand holds a unique place constantly within the industry due to its extraordinary nature. But you must be very conscious while buying a genuine Rolex. Cagau is one of the leading custom watch specialists in Dubai. We have several watches in our latest collection, which have been uniquely customized by our highly skilled team of diamond setters.