Cagau: Asset Value Of Luxury Watches To Rise During Pandemic

Luxury timepieces have come a long way from being a mere symbol of status or wealth. Today’s luxury timepieces are appreciated for their history, exclusivity, technology, and most importantly, for craftsmanship and asset-value perception. Asset-value perception is when luxury watches can retain their purchasing value or become more valuable over time. This change of viewpoint has made people accept that luxury watches are rewarding investments. However, when the coronavirus pandemic hit, just like any other luxury market, the luxury watch market was expected to crash along with uncertainties on the asset value of luxury watches…

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