Captivating Upgrades For Your Rolex


Individual style is something we place a high value on when it comes to new and custom Rolex watches. We understand that you want your Rolex Daytona or Submariner to stand out from others wearing the same model. As a result, we provide a range of professional bespoke services to ensure that your timepiece reflects your character, personality, and taste.

If you’re interested in learning more about how we give luxury timepieces a personal touch, keep reading.

Gem Setting

Setting your Rolex with gems is one of the most popular ways to personalize it. In a variety of ways, you can make your Rolex watch sparkle even more. You can make a subtle statement with diamond bezels or hour markers on the dial. The so-called “Rainbow” style bezels are particularly fashionable these days, thanks to Rolex’s coveted Rainbow Daytona watches.

A row of stones embedded on a classic Rolex watch is like a signature bonnet decoration on a vintage car, eternally chic. Of course, Rolex is justified even without this chic addition, but with it, Rolex is justified even more.

If you want an iced-out Rolex, you can almost completely cover the dial and bezel, as well as the case and bracelet, with diamond pavé. However, make sure you entrust your Rolex to someone with experience customizing high-end watches with gems, because this is an expensive and long-term endeavor.

Engraving a Rolex

You might feel a little special if you’re wearing a Rolex. But let’s say you want to amp up the euphoria by adding your own personal touch. The best bet is to have something personal engraved on the caseback, but unless you’re a longtime employee or dignitary, Rolex rarely offers engraving services. People love seeing their name printed on something, whether it’s a piece of clothing, a piece of stationery, the Diamond Vision Screen at Yankee Stadium, or – wait for it – a Rolex, the ultimate luxury watch. If you’d rather not have your name immortalized, fear not; there are plenty of options to choose from, including simple carvings that show off your sense of style and ornate patterns that snake all the way down to the bracelet.

Changing the Bracelet

Rolex offers a variety of bracelets, including metal bracelets that can last for years. The timepiece has a modern design with all solid metal bracelets, making it more robust and heavier. The metal trio consists of The President, Jubilee, and Oyster. Choose the Cellini line, which is ultra-dressy, if you want a leather strap. The company recently released the Oysterflex, which features a rubber bracelet similar to the Yacht-Master and Daytona series.

The leather strap’s advantage is its adaptability. It can be transformed into a more formal look that goes well with a business suit. If your Rolex has a leather strap, you can replace it with a silicone or rubber bracelet for a more modern look. By substituting or customizing the bracelets, this brand of timepiece can go beyond its professional range.

Despite what purists say, customizing a Rolex can be a fun way to put your own stamp on your special timepiece. It’s important to keep in mind, though, that if you modify any part of your Rolex, the company will no longer service it at their authorized service centers. The good news is that if you want to go that route, there are plenty of independent watchmakers who will service your custom Rolex watch.

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