"Taking rarity to a whole new level."



Customise Your Watch?

The Process
Customisation Options
Setting Style

The Process


Either complete the online quotation form, visit our Dubai showroom or give us call to discuss the customisation work you would like for your timepiece.


Once we receive your watch, the customisation project will begin. You can ship the watch to us via tracked courier, or visit our Dubai showroom in person.


We take payment for all customisation work once the job is complete. Your watch will be tested, polished and checked by our watchmakers before we return it to you.

Frequently Asked Questions

Custom-set watches offer our customers the ability to create a bespoke piece entirely to their specific style and taste, offering designs that may not be currently offered by the manufacturer. We offer numerous options for customisations, from completely diamond-encrusted watches to more subtle modifications such as adding a diamond/gemstone bezel or setting stones into the dial, bracelet, case, or shoulders. 

You can ship the watch to us via tracked courier if you are overseas, or visit our Dubai showroom in person.​

Yes. Once the customisation work is complete and the payment for the work is settled, we will ship your watch back to you securely via our trusted courier partner FedEx. 

All items that leave our showroom for shipping are fully insured against loss, theft and damage during transit – so you can rest assured that your investment will be protected. All of our packaged are insured by an independent third-party insurance company.

Typically we allow up to 14 working days for customisation work, however if the project is complex please allow 2-3 weeks.

For extremely complex projects or custom builds – we may require up to 3 months. 

We only use hand-selected diamonds, our standard is G colour (clear white) VS/SI in clarity. However it is possible, should the customer require it, to request a higher colour and/or clarity grade of these stones. On most of our stock watches, we use the above-stated colour and clarity as we believe it gives the perfect balance between quality and affordability. 

Certificates are issued on single stone diamonds above 0.30 carats – therefore smaller stones do not come with a certificate. A custom-set diamond watch typically has over 1,000 smaller diamonds giving an impressive total carat weight for the whole piece.

When sourcing our diamonds, we buy in large 100-carat loose diamond parcels. Each parcel is certified but not each individual diamond.

All Cagau custom diamond watches also come with a Cagau certificate and exact details of the piece.

It is the extraordinary skill set of our diamond-setters that ensures each stone is placed perfectly, and securely lodged into the finely sculpted precious metal. The precise alignment, orientation, stone regularity as well as intricate finishing of the metalwork creates a sparkling masterpiece.

Under no circumstance would we ever use glue or any similar substance to set stones – every seat is carved carefully into the metal by hand.

All of our diamond-setting is completed in-house at our Dubai workshop. We source all of our diamonds from leading suppliers throughout Russia, Australia, Canada and India.

Yes, we provide a 2-year warranty on all custom diamond setting work and parts. Please note – if any modifications are done to your watch, this will supersede the existing manufacturer’s warranty (if it’s still valid). Watch and car makers are often quite similar in their position that if any after-market changes to an item occur, then all warranties are made invalid. 

That depends on the type of customisation you choose. If for example you just want to add/change the bezel or dial – the original parts will be returned to you can you can switch them back at any point. If you choose to diamond-set any parts of the watch case, sides, bracelet or buckle – this cannot be reversed. 

When we custom-set a watch, none of the internal parts, movements, or mechanisms are ever touched. Before the watch leaves our workshop, it is fully tested and checked by our expert watchmakers.

It is important to note that we do not guarantee that customised watches will retain their original water resistance.  When making alterations to the metalwork, adding or removing parts presents risk whereby we cannot give 100% assurance that the same level of original water resistance is retained. We therefore do not recommend swimming, diving, or submerging a custom-set watch – in the unlikely and unfortunate event that any water resistance may fail.

That depends upon the demographic to whom you are re-selling to. Adding high-quality aftermarket diamonds to your watch, with impeccable setting work can increase the value of your original base watch when selling to an aftermarket buyer who values the aesthetics.

Most people who customise their watches have other watches in their collection (the investment pieces and the pieces they wear daily) – but the custom watches are treated like a piece of jewellery – worn to exclusive events, elite parties, or anywhere that you want to make a VIP statement. 

It is also important to take into consideration the luxury watch market in general, typically speaking, the retail price of watches has been increasing year on year – therefore a well-taken care of aftermarket watch has every opportunity to sell pre-owned at the top of the market. Of course, there is no way of knowing what will rise in value – so we always say customise your watch so that you will love wearing it.

To the naked eye, and untrained professionals it is difficult to see the difference between factory-set and high-quality custom watches. However, under a 10x loupe, it’s clear to see the tangible difference between aftermarket and factory. Rolex, for example only uses IF (internally flawless) in clarity and between D and G colour diamonds.

The simple answer, yes. Factory-set diamond watches sell for a huge premium and are among the most expensive watches in the world. Often the manufacturers will require that you have an adequate previous spending history with the brand, and often you need to be on a waiting list to get your hands on a piece. Custom-set watches offer a more affordable solution, without compromising on quality.

Typically we do not buy used watches, however should you wish to sell your customised watch – we can offer to do this for you on consignment basis.


Customisation Options


Bezel & Shoulders


Centre Links


All Steel Parts


Fully Set - Traditional


Fully Set - Pavé


Covert Dial


Full Custom


Add a Custom Bezel?



How is it Fitted?

How Much does it Cost?


Diamond Setting Syles



Traditional & Pavé Together


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