What We Do

We are one of the world’s leading and most highly trusted custom watch specialists, luxury watch retailers, and diamond jewellery experts. We are located in the heart of Dubai within the prestigious Gold & Diamond Park.


What We Do

We are one of the world’s leading and most highly trusted custom watch specialists, luxury watch retailers, and diamond jewellery experts. We are located in the heart of Dubai within the prestigious Gold & Diamond Park.


They Made Us Famous

Custom watches - they made us famous. The intricate art of diamond-setting luxury watches epitomises everything we do at Cagau and what we’re known for all over the world. Since our launch in 2016, our unrivalled collection of afterset designs has positioned us as one of the principal players in the global custom watch industry.


Cagau Exclusive

Our enticing collection of non-customised luxury watches, the perfect investment for avid watch collectors. We sell an incredible selection of sought-after luxury timepieces from brands such as Rolex, Audemars Piguet, Richard Mille, Cartier, and Patek Philippe.


High Jewellery

Our collections of high-jewellery pieces are exquisitely hand-crafted for individuals looking to make a unique, bold, yet elegant statement.  Cagau’s jewellery line for men and women is thoughtfully curated based on superior quality, remarkable design, versatility, and exceptional finish.


Our Story

We're so proud of how our brand has grown year on year. Read our timeline below to discover how Cagau has become one of the most loved names in the global watch industry.

2022 - New Launches

We discover ourselves and our brand a bit more. With the offset of the new year, we wish to satisfy a more diverse clientele. We’ve got exciting things coming your way. We hope to serve you the best in this new year. Which is why we are thrilled to bring forward more styles and customisations you can choose from.

Cagau Exclusive (our collection of non-customised watches) is proving immensely popular and we have expanded our team to support the demand.

This year we’re going above and beyond to bring you the finest watches you envision, be it simple watches or customised to your liking, we want to give you the choice to express yourself in the best, most luxurious way possible. 

We have some really exciting plans for Cagau Women – and we’re currently working behind the scenes on some uber stylish jewellery collections. Stay Tuned!

2021 - Cagau Showroom

What a year! 2021 was a year of phenomenal growth for Cagau – with some significant highlights. In February we opened a new upscale showroom in Dubai, located in the prestigious Gold & Diamond Park. We designed our luxury space to provide our VIP clients with an incredible buying experience, with modern and contemporary aesthetics that make you feel relaxed and welcome.

Due to high demand and frequent requests from our loyal client base, we embarked on the launch of Cagau Exclusive in October of 2021 to offer our clients an enticing collection of non-customised luxury watches. We are able to source and supply some of the world’s most sought-after timepieces from brands such as Rolex, Audemars Piguet, Richard Mille, Cartier and Patek Philippe.

We launched Cagau Women at the end of 2021 – a key focus of the business dedicated to women’s watches and luxury jewellery. The ladies love diamonds – and diamonds are what we do!


2020 - The Year of Change

We established ourselves in the industry as one of the key players and 2020 was all about pushing the Cagau brand further. We introduced greater services and products, more adventurous customisations, and continued to push the boundaries with what we do.

This year brought unprecedented global disruption, and we are truly grateful to all of our clients and followers that have supported us along the way. This immense support enabled us to achieve rapid growth during a year with so much uncertainty. Our jewellery collection sky-rocketed during 2020; we created some insanely intricate designs and explored a variety of diamond setting types that our master jewelers executed with precision and skill.

Our number one priority since day one has always been providing the very best customer experience to our clients – and that will always remain.


2019 - Milestones & Madness

This year has seen many milestones achieved we never thought possible when we started back in 2016. Our social media growth was quite astounding, and we hit 100,000 followers on Instagram, we customized our very first Richard Mille watch for a client (a huge thing for a client to trust us to basically drill holes into their $250,000 watch).

We also started undertaking diamond setting work for trade clients (jewellers & watch dealers all over the world) who wanted to provide a high-quality service and fast turnaround on their requirements for diamond set watches, a part of our business that is growing on a daily basis. We also opened a new head office in Business bay, Dubai!

2018 - Our Signature Pieces

In 2018, we really started to push the boundaries with watch customisation. We decided on a plan to fully customise two very iconic Rolex sports models… the Hulk and the Batman. Something that had not been done before and was always going be a gamble… but something that if it worked, would firmly put us on the industry map!

The reaction/response was amazing and the positive feedback via Instagram (our main social media platform) was overwhelming. To date, our custom Hulks remain one of our most popular pieces ever!

2017 - Joining The Industry

After establishing our brand and learning everything we could about the industry and how we could stand out and make a difference – 2017 was the year we started to gain some significant traction. We started out initially by customizing Cartier Santos watches, along with steel Rolex GMT’s (the “Pepsi”). We offered custom diamond bezels & diamond setting – some with stones on the bracelet, and some without. We loved this classic customisation, however, it got us thinking…. what if we could change the colours on the bezels to anything we like?! And so, we made it happen.

Subsequently, this led us on to customize many of the of Rolex sports models (GMT’S & Submariners). From this we were fortunate enough to gain our very first celebrity client (based in the USA) who contacted us to purchase one of these watches. He very kindly posted what he bought from us on his Instagram account (which had over 4 million followers at the time) and the business gained significant recognition overnight!

2016 - Our Story

From humble beginnings back in 2016, Cagau was initially founded as a lifestyle business. Little did we know at the time, what would become of the business several years later! It all started with one watch… and a passion for luxury watches & diamonds – our founder wanted to add diamonds to a watch already in his collection. After struggling to find a company to manage his requirements, he finally entrusted a company to do it…. which subsequently resulted in the watch being ruined! This was one of those lightbulb moments, he decided there had to be a better solution… and so Cagau was born! The very first watch we customised was a Chanel J12 – we added our first diamond bezel & the story began….

Cagau – what does the name mean? A question we often get asked! Originally, we also were going to do jewellery (something we may re-visit in the near future) and we wanted to create our own brand, recognisable worldwide… simply put it’s made up from the periodic table of elements. “C” (Carbon aka diamonds) “AG” (Silver) “AU” (Gold)… so diamonds, silver & gold.